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Marketing & Links

UTM Builder

Add UTM tracking parameters to any link so you can see which campaigns, emails and posts send you visitors.

Private by design — your data stays on your device.

Campaign details

The full address of the page people should land on.

Where the traffic comes from: google, newsletter, linkedin.

The channel type: email, cpc, social, referral.

The promotion or project name.

Optional. Paid search keyword.

Optional. Tells apart links in the same campaign.

Your campaign URL

Fill in the URL, source, medium and campaign name to generate your link.

What does the UTM builder do?

UTM parameters are short tags added to the end of a link, such as ?utm_source=newsletter&utm_medium=email, that tell analytics tools like Google Analytics where a visit came from. This UTM builder checks your URL, adds the tags correctly and keeps any existing query string or #anchor, giving you a campaign link ready to copy.

How to use the UTM builder

  1. Paste the full address of the page you want to promote, starting with https://.
  2. Fill in the campaign source, medium and name.
  3. Optionally add a term for paid keywords and content to tell apart links in the same campaign.
  4. Copy the generated link and use it in your email, ad, post or QR code.

Your privacy

Your URLs and campaign names are processed in your browser and never sent to MyToolsLab. Nothing is logged or stored.

Read how MyToolsLab handles privacy

Frequently asked questions

Is a UTM builder the same as a campaign URL builder?

Yes. Both names describe the same job: adding UTM parameters to a URL. Google’s own version is called the Campaign URL Builder; this tool adds the same five standard parameters.

Which UTM parameters are required?

Google Analytics recommends always setting utm_source, utm_medium and utm_campaign. utm_term and utm_content are optional and mainly used for paid search keywords and A/B tests.

Are UTM parameters case-sensitive?

Yes. “Newsletter” and “newsletter” show as two separate sources in most analytics tools. The UTM link generator warns you about capital letters and spaces so you can keep your naming consistent.

Should I use UTM links on my own website?

No. Tagging links between pages of your own site overwrites the original source of the visit. Use UTM links only for links you share elsewhere, such as emails, ads and social posts.

Can I turn a UTM link into a QR code?

Yes. Copy the tagged link into the QR code generator, so visits from printed material show up as their own campaign in your analytics.