QR Code Generator
Create QR codes for links, text, email, phone numbers and Wi-Fi. Download as PNG or SVG.
What does the UTM Builder do?
UTM parameters are short tags added to the end of a URL, such as ?utm_source=newsletter&utm_medium=email. Analytics tools including Google Analytics read these tags and group your visits by source, medium and campaign, so you can tell whether traffic came from last week’s newsletter or a paid social ad. This campaign URL builder checks your link, adds the tags correctly (keeping any existing query string and #anchor) and gives you a link ready to paste.
How to use the UTM Builder
- Paste the full page address you want to promote, starting with https://.
- Fill in the source (where the traffic comes from), medium (the type of channel) and campaign name.
- Optionally add a term for paid keywords and content to tell apart links in the same campaign.
- Copy the generated campaign URL and use it in your email, ad, post or QR code.
Your privacy
Your URLs and campaign names are processed in your browser and never sent to MyToolsLab. Nothing is logged or stored.
Frequently asked questions
Which UTM parameters are required?
Google Analytics recommends always setting utm_source, utm_medium and utm_campaign. utm_term and utm_content are optional and mainly used for paid search keywords and A/B tests.
Are UTM parameters case-sensitive?
Yes. “Newsletter” and “newsletter” will show as two separate sources in most analytics tools. Choosing a lowercase naming convention and sticking to it keeps your reports clean.
Do UTM parameters affect SEO?
Don’t use UTM tags on internal links between pages of your own site — they overwrite the original source of the visit. For links you share externally, tagged URLs are fine; a canonical tag on your page tells search engines which version to index.
Can I shorten a UTM link?
Yes. Any link shortener will keep the parameters when it redirects. You can also turn the tagged link into a QR code for print campaigns.